Saturday, March 3, 2007

You Mean Some People Like Caffeine?

The Wall Street Journal reports:

The big drinks makers now plan to disclose the caffeine content on the product label.

The new information will allow consumers to compare the caffeine content of various soft drinks and comes as beverage companies are introducing new supercharged drinks….

While health groups laud the move toward more labeling, some worry the caffeine disclosure might be used to encourage more caffeine consumption. “It’s conceivable that some people will choose higher caffeine soft drinks,” says Michael F. Jacobson, executive director of the Center for Science in the Public Interest, who has lobbied for caffeine labeling by soda companies.

It must come as a shock to some health nannies that caffeine is not yet as reviled as nicotine. In fact, some people like it. Apparently, when people are given more information, they use it to make choices.

"Whoooouuuuaaa!" as in surprise and alarm.

HT Cato-at-liberty


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